Selling IAQ solutions
John Ellis discusses how to ethically sell indoor air quality solutions, emphasizing that customer trust and integrity should guide every step. He highlights practical strategies for offering helpful recommendations without pressuring buyers. Ultimately, the video frames ethical sales—not just closing deals—as the cornerstone of long-term success.
Duration 55:38
Communication Boosts Sales
This video emphasizes that HVAC and Indoor Air Quality sales are less about flashy “closing” tactics and more about clear, trustworthy communication. By positioning yourself as an indoor air quality specialist who explains health and wellness benefits in a way customers understand, you naturally build value that’s hard to refuse. The speaker also stresses that sales success comes from well-designed systems and processes - without them, companies risk operating far below their potential.
Duration 4:45
5 reasons why people buy
Unlock the secret to smarter HVAC sales by focusing on the top five pain points your customers face—instead of just pushing products. Tailor your consulting conversations to address real problems, and watch your engagement and results improve. A must-watch for anyone aiming to deliver high-impact, trust-building HVAC solutions.
Duration 6:59
CLose more sales with urgency
How do you close a sale when the customer feels no urgency? Say, selling an AC unit in December.
Duration 4:56
Build a process that prevents objections
How do you deal with 'three bids'? How do you deal with 'I want to think about it?' And how do you deal with homeowners who want a cheaper price?
Duration 4:13
HVAC Sales
Essentials of HVAC sales: develop three foundational processes that guide you through each step of the customer journey and effectively tackle concerns. Perfect for techs and advisors aiming for a structured, high-integrity sales approach.
Duration 10:48
How to sell IAQ
How do you deal with 'three bids'? How do you deal with 'I want to think about it?' And how do you deal with homeowners who want a cheaper price?
Duration 2:29
How to present yourself as a tech
A consultative approach is always better. Prospective customers would rather work with an HVAC consultant rather than an HVAC salesman.
Duration 4:56
Closing More IAQ & HVAC Sales with Chris Craft
Sales expert Chris Craft reveals simple, client-focused strategies to boost IAQ and HVAC sales. Learn how clear communication and trust drive more successful deals.
Duration 6:59
